DEXY CO

Operating since 1996, we are the leaders in import and distribution of world’s most popular toys, with a widely developed network of kids’ stores.

Our leading position is confirmed by the fact that we have the right to represent world-renowned toy companies such as LEGO, Hasbro, MGA, Disney, Moose, Burago, Majorette, Revell, Tomy, etc. on the territory of the Republic of Serbia, and for some brands – the entire region.

Since 2007, we have been developing our own retail network Dexy Co Kids, as a part of our strategic operation.
Our network in Serbia currently consists of 30 specialized stores in 14 cities across the country.

Dexy Co Kids stores are present in the most attractive locations – each designed with great care and creativity. We particularly pay attention to children’s safety and entertainment and make sure that our customers enjoy their purchase.

Our vision
To create trends, inspire happy childhood through the world of fantasy and with a smile enrich the world that surrounds us.

Our mission
By focusing on the time yet to come, we are continually improving our organization and staying one step ahead, which allows us to respond to the ever-growing market expectations.

We offer unique buying experience and products marked by quality, safety and innovation.

We are committed to the activities with a positive impact on the community.