10:00 – 22:00
– LOCAL 88


The philosophy behind the creation of the BEBAKIDS brand, founded in 1989, was to create a company that specializes in the production and distribution of children’s clothing, with focus on the best possible price-quality ratio. 

With 30 years of presence in our market, BEBAKIDS is positioned as a brand leader in children’s fashion. BEBAKIDS offers its customers a high-level quality modern design for children up to 14 years of age. 

In the initial stage, the company was positioned through a retail chain “Butik Beba” and trademark “Beba Jeans”. Through successful operation and expansion of the network thanks to the unique concept of it stores, the entire identity of the company, together with the trademark, was repositioned under the name “Beba Kids”. Today, our retail chain includes over 30 stores distributed across the largest cities in Serbia and abroad. 

BEBAKIDS company has always strived to keep up with global trends. In order to succeed in this intention, we have decided to offer our customers the brands of the world’s leading manufacturers of children’s clothing and footwear. We are expanding our business by excellent cooperation with well-known brands of children’s clothing – Mayoral, and footwear – Naturino, Geox, SuperFit, Converse and EMU. 

Spanish brand Mayoral is one of the biggest names in the world of children’s high fashion. The long tradition and worldwide presence of this brand are a true testament to its value. 

As for children’s footwear, the combination of style and carefully selected materials with the latest fashion trends, characterize the quality of Italian brands such as Naturino and Geox. This group certainly includes Austrian brand SuperFit, like Converse, a brand of distinctive design whose footwear can be worn on all occasions. EMU Naturaly Australian is a leading manufacturer of sheepskin and merino wool footwear. 

Our longevity does not only stem from the great efforts we invest every day, but also from the trust you’ve been giving us for 30 years.