Cropp brand is part of the urban space and widely understood urban lifestyle. It is addressed to the young guys and girls submerged in the urban culture, who live their own way, whose outfit emphasizes their individual style. In CROPP collections, the influences of pop and hip-hop culture, including the inspiration of graffiti, street art, urban sports and music, are clearly visible. When designing a collection, Cropp cooperates with illustrators and graffiti artists from all over the world. Cropp is also a partner of events aimed at artists and young people pursuing their passions.