Levi Strauss & Co is a well-known US company that primarily deals with the production of jeans and the revolution began with the model 501. Created in 1873 as working clothes for men, Levi’s jeans had their official debut in the fashion world in 1935 when appeared on the pages of the Vogue magazine. They are accepted by Hollywood rebels, avant-garde artists and music experimenters. Soon Levi’s jeans became an icon of youth culture and a rebellious uniform. General distributor of the brand is Fashion Company.