10:00 – 22:00


The company Paradox Look d.o.o. exists on the domestic market for over ten years, and our main activity is the shopping chain Optiplaza, as well as the “Paradox look” kiosks. With over nine Optiplaza retail stores and ten kiosks in Belgrade, Kruševac, Novi Sad, and Niš, we are one of the leading chains selling sunglasses and prescription frames. The headquarters of our company is located in Belgrade, at Tošin bunar 272g.

When it comes to the assortment of our kiosks, our main partner is the Einar group, based in Hungary, which produces sunglasses of the brands Avanglion, Polar Glare, Ozzie, A-Z, and many others. These These above-mentioned brands can be found at our kiosks – from men’s and women’s collections to polarized and non-polarized glasses.

In addition to sunglasses, at our kiosks, you can also find a seasonal assortment – such as ski goggles, hats, gloves, and the like.