Bershka was founded in 1998 as a new brand of the Spanish group Inditex, in response to the growing need of young people to be fashion-conscious and trendy.
The models for each season are completely designed by their creative teams who take as their main source of inspiration the prevailing fashion trends in the market, through information received from stores as well as from customers themselves. Bershka’s design team consists of more than 60 experts who constantly monitor the needs, wishes and requirements of customers and offer more than 4,000 different products in their stores every year. Bershka’s audience is characterized by adventurous young people aware of the latest trends, who are interested in music, social networks and new technologies. The stores have separate spaces dedicated to the various production lines offered by Bershka. In each department, Bershka, BSK & Man, products are arranged according to their style, creating a wide range from casual to sportswear and from basic garments to more modern items.