Our story begins in 1993, when a love for jewelry making turned into a serious commitment, which led to the opening of a jewelry store in Niš. The ever-growing need to fulfill the wishes of our clients generated the idea of our own production. From a small workshop to serious production and leading position in Serbia, the road was paved with honesty, hard work, quality, innovation and huge love for what we create.
Solid foundations make the entire structure stand strong – in the same manner we, the second generation of Stanimirović family, continued to honour the basic principles of business: commitment to work, quality above all else, respect for clients’ wishes. Comprehensive production process – from your idea, with the help of our designers, modelers and jewellers, has resulted in business improvements and new, inspiring, creative solutions, such as jewelry with precious and semi-precious stones, pearls and custom-made pieces.
In order to keep pace with contemporary fashion trends, we rise to new challenges every day and insist on top quality design, which brought us to the leading position in jewelry industry.